Sara is a community manager for Entrinsic, where she strategizes and executes social media for some of the top brands in Canada. Previously, she led the growth of online communities for WWF-Canada, now recognized as one of the most engaged charities in the country. She holds a BA in Media, Information, Technoculture and Film from UWO, and an MA in Media Studies from Concordia.

Sara is in high demand as a strategist, consultant and conference speaker. She was the community manager for the 2011 Social Media Week held in Toronto, and now serves on the SMWTO Advisory Board. She also teaches social media marketing and social media for social change at George Brown.

In what little spare time she has, Sara reads comics, plays bass, and is a freelance journalist with over 15 years of experience, covering community news, environment, and human rights issues.

If big ideas came up with themselves, you wouldn't need a guy like Kyle.

A journalist-turned-copywriter, Kyle has had a busy first two years in the industry. Starting with the wildly popular script, "Future Hipsters," Kyle now has dozens of web videos and commercials to his name, including work for Google, RBC, and Sobeys.

Born into a music industry family, Kyle cut his teeth as a freelance journalist for DailyXY and Chart Attack after earning a Bachelor of Arts in English literature from McGill University. During his collegiate years, he served three years as an editor at The McGill Tribune, and completed editorial internships at Exclaim! and Driven Magazine in Toronto.

His ads have been written about in many publications, including a feature article in the Globe and Mail, and a front page story on Mashable.com.

Kyle brings his creativity, writing chops, and sharp sense of editorial strategy to Entrinsic, where he's always in pursuit of the next big idea.

A small town girl with big dreams, Tara aspired to express her creativity though acting, set design, drawing, painting, public speaking and writing. When it came time to choose a career path, she set her sights on Toronto's Ontario College of Art and Design, convinced she'd figure it out along the way. Earning her Bachelor's Degree in Advertising Design with Distinction, the George A. Reid Scholarship for proficiency in advertising, and winning Astral Media's first Student Outdoor Award solidified her confidence and desire to pursue a career in advertising.

Identifying herself as a well-rounded "creative person," Tara landed her first copywriting gig at Publicis Toronto, where she began working on coveted brands such as Air Miles, Kia, Labatt, and Rogers. Two years later, she secured her next opportunity at JWT Toronto, where she was paired with the "yin to her yang"—no, not her boyfriend—her Art Director partner, Dorota Kepka. Together, Tara and Dorota honed their skills and drove results for high-profile brands including Unilever, Kraft, Nestle, and Canada's beloved Tim Hortons.

Fours years and dozens of commercials later, Tara and Dorota have set their sights on their next big venture. They are both extremely excited and pleased to bring their strategic creative skills to the digital playground at Entrinsic.

Dorota has a deep passion for all things creative and Polish.

She attended the Ontario College of Art and Design where she graduated with a Bachelor of Design and found her love of typography.

Dorota then began her journey as an Art Director at Play, a boutique agency working on clients like Lakeport and FirstOntario.

She moved on to JWT Toronto where she created campaigns for some of Canada's biggest brands; Tim Hortons, Kraft, Johnson & Johnson, Nestle, Bayer and ParticipACTION. During her tenure, she received a Marketing Award and was a finalist at Cannes.

Art Direction, design, cabbage rolls and endless curiosity are all things that drive Dorota to be a better creative and strategist, along with her creative soul mate, Tara Wright.

Gavin has spent the last six-plus years in the industry touching almost aspect of advertising. After starting out with an internship in planning, Gavin has been bringing a strong strategic underpinning to every project he's worked on, whether it be broadcast TV, influencer strategies, experiential marketing, websites, print, content strategies, or online display ads.

Gavin has been fortunate to work on many fantastic brands including Cadbury, Dr Pepper, Canon, Pepsi, Ministry of Health, Molson, and Campbells, providing integrated account management and strategic counsel.

Outside of work, Gavin loves running, cooking, traveling, consumption of news and trends, and all things related to Toronto sports teams.

Krishna is a digital native with a decade of experience in client service. Throughout her career, she has worked at many different types of agencies around the world, including several boutique new media agencies in the U.K. While overseas, her clients included Arla Food, Universal Pictures International, Nokia, and Sega.

Krishna later moved to the U.S., where she spent four and a half years in NYC working at Ogilvy and JWT. Prior to joining Entrinsic, Krishna worked at Zone in the UK, specializing in prosocial and not-for-profit accounts (Prostate Cancer UK and Peabody).

Krishna is excited to bring her wealth of digital experience, passion & enthusiasm to Entrinsic.

Moe is a seasoned marketing professional with over six years of experience building brands' and clients' businesses through integrated marketing communication strategies with a strong focus on interactive advertising. He has a highly diverse background working with major international brands in various industries including CPG, beverages, and technology.

Highly organized with a love of numbers and project management, Moe develops a broad approach to brand and client business development.

Steven is chief statistician, taking and translating our metrics and data into insights we use to enhance what we build. Currently completing his Master of Science in Information System, Steve specializes in multi-channel analytics and data integration, and strives to incorporate digital metrics into the greater corporate intelligence systems of our clients to provide true, actionable, insights and measurements.

With over 10 years experience working in the web analytics and the digital strategy space, Steve has provided technical guidance, reporting and measurement tactics for a number of enterprise clients including 3M, CNN, Spafax Interactive and Air Canada.

Maintaining a balance between business savvy, technology, development and statistics, Steve was one of the first Web Analysts certified by the Web Analytics Association (CWA). He holds a Certificate of Web Intelligence from the University of California, Irvine, and the Information Systems Professional (ISP) designation from the Canadian Information Processing Society.

After nearly a decade in commercial real estate, across multiple cities in Canada, Lauren decided to take a breather to pursue her creative passions. She began travelling, blogging, and enrolled at Toronto's OCAD University, where she earned a certificate in Digital Media Skills. After a stint at St. Joseph Communications Lauren took an exciting new turn, and is now eager to lend her unique talents to the team at Entrinsic.

An insatiable curiosity for all things new and cool have exposed Lauren to people and places she never dreamed possible. In her downtime however, she can be found hanging with her 'dog-ter', husband and friends, or perusing the Internet for the latest fashion. The rest of the time, she's either attending a concert, a music festival, or lost somewhere in the California desert.