|At the speed of light, SOCIAL MEDIA has
become a seamless part of our lives.
Founder and President
Eli Singer's involvement in blogging at the cusp of this new medium landed him in Marketing Magazine's Ones to Watch 2006. Today, Eli offers distinctive thought leadership in the world of social media.
His membership in the iMedia25 Class of 2011 Internet Marketing Leaders and Innovators recognizes Eli as a key influencer in interactive marketing who not only excels in his own business role but executes on innovative ideas, shares them with peers and consumers, and pushes this vital field to new levels of success and significance.
The Webby Awards, the leading international honour for websites, interactive advertising, online film & video and mobile, has appointed Eli as its Canadian Ambassador.
Before launching Entrinsic, Eli worked at Segal Communications, the exclusive Canadian representatives for Facebook, with the specific mandate of developing sustainable brand communities for TD Bank and Playstation inside the social network. Prior to that Eli was at Cundari, where in 2006 he pioneered Social POV — one of Canada's first social media practice areas in a fully integrated advertising agency.
In 2008 Eli was published in the Harvard Business Review, writing about how social media can create a culture of collaboration, transforming civic institutions and reinvigorating their relationships with stakeholders. He created Casecamp, Canada's social media unconference.
Eli holds an honours degree from The Richard Ivey School of Business.
Executive Director of Client Services
Carolyn has always had a curious mind, the belief that anything is possible, and the tenacity to achieve real business results in partnership with clients.
Carolyn brings deep integrated global brand management experience spanning three continents and top creative and strategic agencies including CP+B in Toronto, Three Drunk Monkeys in Sydney, TBWA/Chiat Day in Los Angeles, and BBH in London. Additionally, she has led the charge on numerous blue chip brands, such as Visa, Smirnoff, Sony Ericsson, Cadbury, Kraft, IKEA, British Airways, and more.
In addition to developing award-winning campaigns at multi-national global agencies, Carolyn has also developed a real entrepreneurial spirit. She currently brings a great deal of perspective and energy to heading up the account management team at Entrinsic while leading all client business.
When she's not busy innovating and creating change at Entrinsic, she's busy collecting stamps on her passport and literally hitting the wall with her recent rock-climbing and sailing pursuits.
Executive Creative Director
Anthony has a strong focus on social media and a deep passion for storytelling and story building, ensuring contagious conversation.
His entry into all things digital happened in Scandinavia, which continues to lead the creative charge and set the tone for globally awarded digital advertising. Anthony spent almost three years as executive creative director for Publicis in Helsinki.
From Northern Europe he returned to Toronto to work as executive creative director at the world's first digital agency Organic. Today, Anthony has more than 18 years of creative and leadership experience. He has worked on many high-profile brands, including Coca-Cola, Audi, Discovery Channel, Proctor & Gamble, Nike, Wal-Mart, Bank of America and Nestle. His agency experience involves creative strategy and strategic creative, design and typography, and short and long-form writing.
Anthony studied Fine and Performing Arts at Simon Fraser University and Life Drawing at the Central Saint Martins College of Art and Design in London. He holds a diploma in Advertising Design from George Brown College.
Sara is a community manager for Entrinsic, where she strategizes and executes social media for some of the top brands in Canada. Previously, she led the growth of online communities for WWF-Canada, now recognized as one of the most engaged charities in the country. She holds a BA in Media, Information, Technoculture and Film from UWO, and an MA in Media Studies from Concordia.
Sara is in high demand as a strategist, consultant and conference speaker. She was the community manager for the 2011 Social Media Week held in Toronto, and now serves on the SMWTO Advisory Board. She also teaches social media marketing and social media for social change at George Brown.
In what little spare time she has, Sara reads comics, plays bass, and is a freelance journalist with over 15 years of experience, covering community news, environment, and human rights issues.
Copywriter, Community Manager
If big ideas came up with themselves, you wouldn't need a guy like Kyle.
A journalist-turned-copywriter, Kyle has had a busy first two years in the industry. Starting with the wildly popular script, "Future Hipsters," Kyle now has dozens of web videos and commercials to his name, including work for Google, RBC, and Sobeys.
Born into a music industry family, Kyle cut his teeth as a freelance journalist for DailyXY and Chart Attack after earning a Bachelor of Arts in English literature from McGill University. During his collegiate years, he served three years as an editor at The McGill Tribune, and completed editorial internships at Exclaim! and Driven Magazine in Toronto.
His ads have been written about in many publications, including a feature article in the Globe and Mail, and a front page story on Mashable.com.
Kyle brings his creativity, writing chops, and sharp sense of editorial strategy to Entrinsic, where he's always in pursuit of the next big idea.
A small town girl with big dreams, Tara aspired to express her creativity though acting, set design, drawing, painting, public speaking and writing. When it came time to choose a career path, she set her sights on Toronto's Ontario College of Art and Design, convinced she'd figure it out along the way. Earning her Bachelor's Degree in Advertising Design with Distinction, the George A. Reid Scholarship for proficiency in advertising, and winning Astral Media's first Student Outdoor Award solidified her confidence and desire to pursue a career in advertising.
Identifying herself as a well-rounded "creative person," Tara landed her first copywriting gig at Publicis Toronto, where she began working on coveted brands such as Air Miles, Kia, Labatt, and Rogers. Two years later, she secured her next opportunity at JWT Toronto, where she was paired with the "yin to her yang"—no, not her boyfriend—her Art Director partner, Dorota Kepka. Together, Tara and Dorota honed their skills and drove results for high-profile brands including Unilever, Kraft, Nestle, and Canada's beloved Tim Hortons.
Fours years and dozens of commercials later, Tara and Dorota have set their sights on their next big venture. They are both extremely excited and pleased to bring their strategic creative skills to the digital playground at Entrinsic.
Dorota has a deep passion for all things creative and Polish.
She attended the Ontario College of Art and Design where she graduated with a Bachelor of Design and found her love of typography.
Dorota then began her journey as an Art Director at Play, a boutique agency working on clients like Lakeport and FirstOntario.
She moved on to JWT Toronto where she created campaigns for some of Canada's biggest brands; Tim Hortons, Kraft, Johnson & Johnson, Nestle, Bayer and ParticipACTION. During her tenure, she received a Marketing Award and was a finalist at Cannes.
Art Direction, design, cabbage rolls and endless curiosity are all things that drive Dorota to be a better creative and strategist, along with her creative soul mate, Tara Wright.
Gavin has spent the last six-plus years in the industry touching almost aspect of advertising. After starting out with an internship in planning, Gavin has been bringing a strong strategic underpinning to every project he's worked on, whether it be broadcast TV, influencer strategies, experiential marketing, websites, print, content strategies, or online display ads.
Gavin has been fortunate to work on many fantastic brands including Cadbury, Dr Pepper, Canon, Pepsi, Ministry of Health, Molson, and Campbells, providing integrated account management and strategic counsel.
Outside of work, Gavin loves running, cooking, traveling, consumption of news and trends, and all things related to Toronto sports teams.
Krishna is a digital native with a decade of experience in client service. Throughout her career, she has worked at many different types of agencies around the world, including several boutique new media agencies in the U.K. While overseas, her clients included Arla Food, Universal Pictures International, Nokia, and Sega.
Krishna later moved to the U.S., where she spent four and a half years in NYC working at Ogilvy and JWT. Prior to joining Entrinsic, Krishna worked at Zone in the UK, specializing in prosocial and not-for-profit accounts (Prostate Cancer UK and Peabody).
Krishna is excited to bring her wealth of digital experience, passion & enthusiasm to Entrinsic.
Moe is a seasoned marketing professional with over six years of experience building brands' and clients' businesses through integrated marketing communication strategies with a strong focus on interactive advertising. He has a highly diverse background working with major international brands in various industries including CPG, beverages, and technology.
Highly organized with a love of numbers and project management, Moe develops a broad approach to brand and client business development.
Research & Analytics, CWA, ISP
Steven is chief statistician, taking and translating our metrics and data into insights we use to enhance what we build. Currently completing his Master of Science in Information System, Steve specializes in multi-channel analytics and data integration, and strives to incorporate digital metrics into the greater corporate intelligence systems of our clients to provide true, actionable, insights and measurements.
With over 10 years experience working in the web analytics and the digital strategy space, Steve has provided technical guidance, reporting and measurement tactics for a number of enterprise clients including 3M, CNN, Spafax Interactive and Air Canada.
Maintaining a balance between business savvy, technology, development and statistics, Steve was one of the first Web Analysts certified by the Web Analytics Association (CWA). He holds a Certificate of Web Intelligence from the University of California, Irvine, and the Information Systems Professional (ISP) designation from the Canadian Information Processing Society.
After nearly a decade in commercial real estate, across multiple cities in Canada, Lauren decided to take a breather to pursue her creative passions. She began travelling, blogging, and enrolled at Toronto's OCAD University, where she earned a certificate in Digital Media Skills. After a stint at St. Joseph Communications Lauren took an exciting new turn, and is now eager to lend her unique talents to the team at Entrinsic.
An insatiable curiosity for all things new and cool have exposed Lauren to people and places she never dreamed possible. In her downtime however, she can be found hanging with her 'dog-ter', husband and friends, or perusing the Internet for the latest fashion. The rest of the time, she's either attending a concert, a music festival, or lost somewhere in the California desert.